Ramond, Charles <br/><br/>
Art of using science in marketing 

 - New York  Harper & Row  1974 
 - xxi, 298p. 
 - ( Harper and Row's series in marketing management, ed.by Jagdish N. Sheth ) .
<br/><br/> Bibliog. p. 276 - 289 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / RAM