TY  - BOOK
AU  - Ramond, Charles
TI  - Art of using science in marketing
T2  - ( Harper and Row's series in marketing management, ed.by Jagdish N. Sheth )
PY  - 1974///
CY  - New York
PB  - Harper & Row
N1  - Bibliog. p. 276 - 289
ER  -