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1.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
  • Kim, Chan W
  • Renee Maubourgne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: University Library (1)Call number: 658.624 KIM.

2.
Blue Ocean Shift: Beyond Competing Proven Steps to Inspire Confidence and Seize New Growth by
  • Kim, Chan W
  • Mauborgne, Renee
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Macmillan 2017
Availability: Items available for loan: School of Engineering (1)Call number: 82-94 KIM.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India