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1.
Advertised mind:ground-breaking insights into how our brains respond to advertising by
  • Du Plessis, Erik []
  • Brown, Millward
Edition:
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: London Kogan Page 2005
Availability: Items available for loan: University Library (1)Call number: 659.1 DUP.

2.
Branded mind what neuroscience really tells us about puzzle of the brain and brand by
  • Du Plessis, Erik
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: University Library (1)Call number: 658.8:159.9 DUP.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India