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1.
Database marketing analyzing and managing customers by
  • Blattberg, Robert C
  • Byung-Dikim
  • Scott, A. Neslin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Springer Pvt. Ltd 2010
Availability: Items available for loan: School of Management Studies (1)Call number: 658.834 2 BLA.

2.
Database marketing analyzing and managing customers by
  • Blattberg, Robert C
  • Byung-Dikim
  • Scott, A. Neslin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Springer Pvt. Ltd 2010
Availability: No items available.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India