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321.
Marketing management by
  • Shapire, Stanely J. [Comp.]
  • Charles Chebat
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper and Row 1974
Availability: Items available for loan: University Library (1)Call number: 658.8 SHA.

322.
Maxi marketing : the new direction in advertising, promotion, and marketing strategy by
  • Rapp, Stan
  • Collings, Thomas L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1987
Availability: Items available for loan: University Library (1)Call number: 658.8 RAP.

323.
Art of using science in marketing by
  • Ramond, Charles
Series: ( Harper and Row's series in marketing management, ed.by Jagdish N. Sheth )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper & Row 1974
Availability: Items available for loan: University Library (1)Call number: 658.8 RAM.

324.
Macro marketing, a social perspective by
  • Moyer, Reed
Series: ( Wiley marketing series )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Wiley 1972
Availability: Items available for loan: University Library (1)Call number: 658.8 MOY.

325.
Marketing and distribution by
  • Mason, Ralph E
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1974
Availability: Items available for loan: University Library (1)Call number: 658.8 MAS;1.

326.
Marketing : principles and market action by
  • Lynn, Robert A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1969
Availability: Items available for loan: University Library (1)Call number: 658.8 LYN.

327.
Public and nonprofit marketing by
  • Lovelock, Christopher H
  • Weinberg, Charles B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 1984
Availability: Items available for loan: University Library (1)Call number: 658.8 LOV.

328.
Logistics in marketing by
  • Schorr, Jerry [ed.] [ed.by]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pitman 1969
Availability: Items available for loan: University Library (1)Call number: 658.8 SCH.

329.
Professional selling, a practical approach by
  • Kranz, R.J
  • Kranz, M.K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Van Nostrand 1980
Availability: Items available for loan: University Library (1)Call number: 658.8 KRA.

330.
Industrial marketing management by
  • Hass, Robert W
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Petrocelli/charter 1976
Availability: Items available for loan: University Library (1)Call number: 658.8 HAS.

331.
Readings in global marketing management by
  • Patty, C. Robert [ed] [ed.by]
  • Harvey L Vredenburg
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Appleton Century Crofts 1969
Availability: Items available for loan: University Library (1)Call number: 658.8(100) PAT.

332.
Cases in marketing management by
  • Gist, Ronald R
Series: ( Halt, Rinehart and Winston marketing series )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Holt, Rinehart and Winston 1972
Availability: Items available for loan: University Library (1)Call number: 658.8 GIS.

333.
Marketing and the ecological crisis by
  • Fisk, George
Series: ( Perspectives on marketing series, ed.by William D.Wells)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper & Row 1974
Availability: Items available for loan: University Library (1)Call number: 658.8 FIS.

334.
Market planning new industrial products by
  • Choffray, Jean-Marine
  • Lilien, Gray L
Series: ( Ronald series on marketing management, ed.by Frederic K. Webster )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley 1980
Availability: Items available for loan: University Library (1)Call number: 658.8 CHO.

335.
Marketing by
  • Bovee, Courtland
  • Thill, John V
Series: ( McGraw hill series in marketing )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1992
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8 BOV.

336.
Marketing and promotion for design professionals by
  • Bachner, John Philip
  • Khosla, Nash Kumar
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Van Nostrand Reinhold 1977
Availability: Items available for loan: University Library (1)Call number: 658.8 BAC.

337.
Modern marketing strategy by
  • Bursk, Edward C. [ed.] [ed.by]
  • Chapman, John F
Series: (Mentor executive library )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mentor 1964
Availability: Items available for loan: University Library (1)Call number: 658.8 BUR.

338.
The western experience by
  • Chambers Mortimer
Series: (Studies in world civilization) ; 3 vol
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Alfred Knopf 1974
Availability: Items available for loan: University Library (1)Call number: 930.85 CHA.1.

339.
Mainstream of civilization by
  • Strayer, Joseph R
  • Gatzke, Hans W
  • Hbinson, Harris E
Series: ; 3vol.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harcourt Brace Javanovich 1974
Availability: Items available for reference: University Library: Not for loan (1)Call number: 930.85 STR.3.

340.
A History of American life and thought by
  • Blake, Nelson Manfred
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1963
Availability: Items available for loan: University Library (1)Call number: 930.85(73) BLA;2.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India