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1.
Marketing by
  • Bovee, Courtland
  • Thill, John V
Series: ( McGraw hill series in marketing )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1992
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8 BOV.

2.
Planning and creating better direct mail by
  • Yeck, John D
  • Maguire, John T
Series: McGraw-Hill series in Marketing and Advertising
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York Mcgraw hill 1961
Availability: Items available for loan: School of Management Studies (1)Call number: 658.84 YEC.

3.
Sales planning and control by
  • Crisp, Richard D
Series: McGraw hill series in marketing and advertising
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York McGraw Hill books 1961
Availability: Items available for loan: School of Management Studies (1)Call number: 658.8 CRI.

4.
Logistical management the integrated supply chain process by
  • Bowersox, Donald J
  • Closs, David J
Series: Mcgraw hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc graw hill 1996
Availability: Items available for reference: School of Management Studies: Not for loan (1)Call number: 658.5 BOW.

5.
Marketing management strategies and programs by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw hill 1991
Availability: Items available for loan: School of Management Studies (1)Call number: 658.8 GUI.

6.
Measuring advertising effectiveness by
  • Lucas, Darrell Blaine
  • Britt, Steuart Henderson
Series: McGraw Hill series in marketing and advertising
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York McGraw Hill 1963
Availability: Items available for loan: School of Management Studies (1)Call number: 659.104 LUC. Not available: School of Management Studies: Lost (1).

7.
Planning and creating better direct mail by
  • Yeck, John D
  • Maguire, John T
Series: McGraw-Hill series in Marketing and Advertising
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York Mcgraw hill 1961
Availability: No items available.

8.
Sales planning and control by
  • Crisp, Richard D
Series: McGraw hill series in marketing and advertising
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York McGraw Hill books 1961
Availability: No items available.

9.
Logistical management the integrated supply chain process by
  • Bowersox, Donald J
  • Closs, David J
Series: Mcgraw hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc graw hill 1996
Availability: No items available.

10.
Marketing management strategies and programs by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw hill 1991
Availability: No items available.

11.
Measuring advertising effectiveness by
  • Lucas, Darrell Blaine
  • Britt, Steuart Henderson
Series: McGraw Hill series in marketing and advertising
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York McGraw Hill 1963
Availability: No items available.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India