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1.
Advertising management by
  • Narayan, B []
Edition:
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi A.P.H. 1998
Availability: Items available for loan: University Library (1)Call number: 659.113.8 NAR.

2.
Advertising and sales promotion by
  • Kasmi, S H H []
Edition: 2nd ed.
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi Excel books 2007
Availability: Items available for loan: University Library (1)Call number: 659.1 KAZ.

3.
Sales Promotion: A Legal Guide by
  • Bagehol, Richard []
Edition:
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: London Sweet & Maxwell 1993
Availability: Items available for loan: University Library (1)Call number: 658.82:34 BAG.

4.
Effects of sale promotion on consumer based brand equity (Thesis) Siby Zacharias; guided by James Manalel by
  • Siby Zacharias
  • James Manalel; guided by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kochi School of Management Studies, CUSAT 2011
Availability: Items available for reference: University Library: Not For Loan (1)Call number: 658.626 SIB T.

5.
Experiential marketing myths and realities by
  • Subhashini Kaul
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: University Library (1)Call number: 658.821 SUB.

6.
Promotion management and marketing communications by
  • Shimp, Terence A
  • De Lozier, M. Wyne
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York Dryden 1986
Availability: Items available for loan: School of Marine Sciences (1)Call number: 658.82 M6.

7.
Dartnell sales promotion handbook/5e by
  • Aspley, John Cameron [editor]
  • Ovid Riso
Edition: 5th ed.
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: Chicago The Dartnell Corporation 1966
Availability: Items available for loan: School of Management Studies (1)Call number: 658.81 ASP.

8.
Creating customers by
  • Graves, Richard
  • Campbell, Allan
Series: International business management series;3
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: London George Allen & Unwin 1968
Availability: Items available for loan: School of Management Studies (1)Call number: 658.834 GRA.

9.
Sales promotion and modern merchandising by
  • Luick, John F
  • Ziegler, William Lee
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: London Mc Graw Hill 1968
Availability: Items available for loan: School of Management Studies (1)Call number: 658.82 LUI.

10.
Accounting for salesmen by
  • Monaghan, M.W
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: London Business books 1970
Availability: Items available for loan: School of Management Studies (1)Call number: 658.85 MON.

11.
People motivators consumer and sales incentives in modern marketing by
  • Turner, Howard M
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York Mc graw hill book comapny 1973
Availability: Items available for loan: School of Management Studies (1)Call number: 658.314 TUR.

12.
Sales promotion handbook by
  • Riso, Ovid [Editor]
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi UBSPP 1979
Availability: Items available for reference: School of Management Studies: Not for loan (1)Call number: 658.820 3 RIS.

13.
Retail advertising and sales promotion by
  • Edwards, Charles M
  • Brown, Russell A
Edition: 3rd ed.
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Jersey Prentice-hall 1959
Availability: Items available for loan: School of Management Studies (1)Call number: 659.131 4 EDW.

14.
Advertising communications and promotion management by
  • Rossiter, John R
  • Percy, Larry
Edition: 2nd ed.
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York McGraw Hill 1997
Availability: Items available for reference: School of Management Studies: Not for loan (1)Call number: 659.1 ROS.

15.
Advertising and sales promotion strategy by
  • Tellis, Gerard J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Addison wesley 1998
Availability: Items available for reference: School of Management Studies: Not for loan (1)Call number: 652.82 TEL.

16.
Successful sales promotion by
  • Choudhary, Pran
  • Elliott, Ricky
  • Toop, Allan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India Orient longman 1982
Availability: Items available for loan: School of Management Studies (1)Call number: 658.810 1 CHO.

17.
Sales promotion how to create and implement campaigns that really work by
  • Cummins, Julian
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi Universal book stall 1991
Availability: Items available for loan: School of Management Studies (2)Call number: 658.82 CUM, ...

18.
Strategies into the 1990s by
  • Shaw, John
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi Excel Books 1995
Availability: Items available for loan: School of Management Studies (1)Call number: 658.401 2 SHA.

19.
Cases in advertising and promotion management by
  • Patti, Charles H
  • Murphy John H
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York John Wiley 1983
Availability: Items available for loan: School of Management Studies (1)Call number: 659.1 PAT.

20.
Promotion management and marketing communication by
  • Shimp, Terence.A
  • Debozier, M.Wayne
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago TheDryden 1986
Availability: Items available for loan: School of Management Studies (1)Call number: 658.82 SHI.

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Cochin University of Science and Technology
Kochi-682 022, Kerala, India