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1.
Mobile marketing:achieving competitive advantage through wireless technology by
  • Michael, Alex []
  • Salter, Ben
Edition:
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: Oxford Butterworth-Heinemann 2006
Availability: Items available for loan: University Library (1)Call number: 658.8:621.395.6 MIC.

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2.
Integrated advertising, promotion,and marketing Communications by
  • Claw,Kenneth E []
  • Baack,Donald
Edition: 3rd ed.
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: University Library (1)Call number: 659.1"2007" CLO.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India