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1.
Experiential marketing myths and realities by
  • Subhashini Kaul
Publication details: New Delhi Viva Books 2010
Availability: Items available for loan: University Library (1)Call number: 658.821 SUB.

2.
Driving brand value by
  • Duncan, Tom
  • Duncan, Tom
  • Moriarty, Sandra
Material type: Text Text; Format: large print ; Nature of contents: biography; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York McGraw Hill 1997
Availability: No items available.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India