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1.
Marketing managment analysis, planning and control/5e by
  • Kotler, Philip
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1984
Availability: Items available for loan: School of Management Studies (1)Call number: 658.8 KOT;1.

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Strategic brand management/2e by
  • Keller, Keving Lane
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI 2003
Availability: No items available.

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3.
Marketing managment analysis, planning and control/5e by
  • Kotler, Philip
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall of India 1984
Availability: No items available.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India