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1.
Buyer information and brand choice behaviour in markets with Asymmetries by
  • Alice, M.J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kochi Dept. of Applied Economics - CUSAT 2004
Availability: Items available for reference: University Library: Not for loan (1)Call number: 330:658.8 ALI.

2.
A comparative study of the organisation and management of notified markets in Bangladesh with the organisation and management of regulated markets in West Bengal India by
  • Anwarul Islam, M.D
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kochi School of Management Studies - CUSAT 1988
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8.0121(541.2:549.3) ANW.

3.
Management of the postal services in India: astudy with reference to Kerala circle by
  • Harikumaran Nayar, K.B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1986
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.81(548.3) HAR.

4.
Problems and prospects of marketing Indian cadamom at home and abroad by
  • Gopalakrishnan Nayar, K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1987
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8:633.82(540) GOP.

5.
A study of the marketing of fertilisers in India by
  • Ramaswamy, V.S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1983
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8:631.8(540) RAM.

6.
Problems and prospects of India's major spicepepper by
  • Jos, C.A
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 1978
Availability: Items available for reference: University Library: Not for loan (2)Call number: 658.8.03:664.51(540) JOS, ...

7.
Management of newspaper industry in Kerala with special reference to marketing by
  • Madhusoodanan Pillai, P
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cochin School of Management Studies - CUSAT 1993
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8:07(548.3) MAD.

8.
Prospects of marketing the indigenous ornamental fishes of Kerala by
  • Mini Sekharan, N
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Kochi School of Industrial Fisheries - CUSAT 2006
Availability: Items available for reference: University Library: Not for loan (1)Call number: 639.2:380.1437(548.3) MIN.

9.
Small Scale Enterprises by
  • Desai, Vasant
Series: ; Vol.1 - Towards Industrialisation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai Himalaya Publishing House 1999
Availability: Items available for reference: University Library: Not for loan (12)Call number: 65.017.3 DES.1, ...

10.
Encyclopaedic dictionary of marketing management by
  • Sharma, S.D. [ed.] [ed.by]
Series: ; vol.3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Anmol 1995
Availability: Items available for reference: University Library: Not for loan (3)Call number: 658.3(031) SHA.3, ...

11.
Encyclopaedia of business management by
  • Bhatia, B.S
  • Bhatia, G.S. [ed.]
Series: ; Vol.1: Globalisation and business management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Deep & Deep publications 1999
Availability: Items available for reference: University Library: Not for loan (10)Call number: 658(031) BHA.1, ...

12.
Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing by
  • Ozimek, John
Series: ( McGraw- Hill marketing for professionals series )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London McGraw-Hill 1993
Availability: Items available for loan: University Library (1)Call number: 658.8:681.3.064 OZI.

13.
Winning in high-tech markets : the role of general management by
  • Morone, Joseph G
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School 1993
Availability: Items available for loan: University Library (1)Call number: 658.8:62(73) MOR.

14.
Advertising, marketing and sales management by
  • Thakur, Devendra [ed.] [ed.by]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Deep and Deep 1994
Availability: Items available for loan: University Library (1)Call number: 658.8 THA.

15.
Problems of the good life: social consequences of private marketing decisions by
  • Sethi, S. Prakash
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood Richard, D. Irwin 1979
Availability: Items available for loan: University Library (1)Call number: 658.8 SET.

16.
Sale of goods by
  • Sellar, David
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Edinburgh W.Green/Sweet & Maxwell 1995
Availability: Items available for loan: University Library (1)Call number: 658.8 SEL.

17.
Marketing by
  • Bovee, Courtland
  • Thill, John V
Series: ( McGraw hill series in marketing )
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1992
Availability: Items available for reference: University Library: Not for loan (1)Call number: 658.8 BOV.

18.
Marketing of professional services : a detailed survey of allrofessional services by
  • Mittal, Sanjiv
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kanti 1995
Availability: Items available for loan: University Library (1)Call number: 658.8-057.86 MIT.

19.
Understanding and designing marketing research by
  • Webb, John R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Academic Press 1992
Availability: Items available for loan: University Library (1)Call number: 658.8.012.1 WEB.

20.
Administering SAP R/3: SD-sales and distribution module by
  • ASAP World Consultancy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice-Hall of India Ltd. 1999
Availability: Items available for loan: University Library (1)Call number: 658.8.009.7 ASA.

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India