000 00392nam a22001457a 4500
005 20151215125420.0
008 091205t xxu||||| |||| 00| 0 eng d
082 _a658.834
_bNEW
100 _aNewman, Joseph W.
_eEditor
_919857
245 _aOn knowing the consumer
300 _avii, 247p.
653 _aMarket segmentation
942 _cBK
260 _aNew York
_bJohn Wiley & Sons
_c1966
999 _c103535
_d103535