000 00371nam a22001337a 4500
005 20151215125515.0
008 091223t xxu||||| |||| 00| 0 eng d
082 _a658.800 5
_bMAR
100 _aCundiff, Edward D.
_eEditor
_921997
245 _aJournal of marketing
942 _cBV
260 _c1974
_aAmerica
_bAmerican Marketing Association
500 _aVol. 38 (no1)
999 _c105638
_d105638