000 00557nam a22001697a 4500
005 20151215125518.0
008 091223t xxu||||| |||| 00| 0 eng d
082 _a658.8
_bOTT
100 _aOtteson, Schuyler F.
_919861
245 _aMarketing the firm's view point
_ban introduction to decision making in marketing from a managerial view point
300 _axiii, 718p.
653 _aMarketing Planning
700 _aPanschand, William .G.
_919215
700 _aPatterson, James.J.
_919216
942 _cBK
260 _bMcMillan Company
_c1966
_aLondon
999 _c105724
_d105724