000			00328nam a22001337a 4500
005			20151215125525.0
008			091228t xxu||||| |||| 00| 0 eng d
082			_a658.800 5 _bJOM
100			_aKelly, Eugine _914237
245			_aJournal of marketing
942			_cBK
260			_bA.M.A. _c1970 _achicago
500			_avol. 34
999			_c105964 _d105964