000 00315nam a22001217a 4500
005 20151215125534.0
008 091230t xxu||||| |||| 00| 0 eng d
082 _a658.800 5
_bJOM
100 _aKinnear, THomas C.
_eeditor
_921323
245 _aJournal of marketing
942 _cBV
260 _bAMA
_c1992
_aIllinois
999 _c106272
_d106272