000 00484nam a22001817a 4500
005 20151215125545.0
008 091231t xxu||||| |||| 00| 0 eng d
082 _a658.802
_bCRA
100 _aCravens, David W.
_9589
245 _aStrategic marketing
250 _a4th ed.
300 _axxxi, 811p.
490 _aThe Irwin series in marketing
653 _aMarketing
_aDecision making
942 _cBB
260 _aAustralia
_bIrwin publication
_c1994
020 _a0256122121
999 _c106571
_d106571