000 00321nam a22001217a 4500
005 20151215125557.0
008 100102t xxu||||| |||| 00| 0 eng d
082 _a658.830 5
_bJMR
100 _aWeitz, Barton A.
_eeditor
_921298
245 _aJournal of marketing research
942 _cBB
260 _bAMA
_c1992
_aChicago
999 _c106949
_d106949