000 00368nam a2200157 a 4500
005 20151215125632.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.827
_bAAK
100 _aAaker, David A.
245 _aManaging brand equity
300 _axiii, 299p.
653 _a
942 _cBK
260 _aNew York
_bFree press
_c1991
003 ViArRB
999 _c107938
_d107938