000 00436nam a22001697a 4500
005 20151215125947.0
008 100215t xxu||||| |||| 00| 0 eng d
020 _a0256020485
082 _a658.8
_bMCC
100 _aMc Carthy, E.J.
_916763
245 _aBasic Marketing
_ba managerial approach/6e
250 _a6th ed.
260 _aOntario
_bRichard D Irwin
_c1978
300 _axix, 767p.
653 _aMarketing
942 _cTB
999 _c110736
_d110736