000 00470nam a22001697a 4500
005 20151215125956.0
008 100220t xxu||||| |||| 00| 0 eng d
082 _a659.1
_bJAI
100 _aJain, J.N.
_916623
245 _aModern advertising management
_bprinciples and techniques
300 _axiv, 425p.
653 _aAdvertising
_aPublic relations
700 _aSingh, P.P.
_916622
942 _cBK
260 _aNew Delhi
_bRegal
_c2007
020 _a81899155592
999 _c110860
_d110860