000 00460nam a22001577a 4500
005 20151215130334.0
008 101118t xxu||||| |||| 00| 0 eng d
082 _a658.827
_bSMI
100 _aSmilansky, Shaz
_920546
245 _aExperimental marketing
_ba practical guide to interactive brand experiences
300 _avi, 264p.
653 _aBranding
_aTarget marketing
942 _cBK
260 _aLondon
_bKogan Page
_c2009
020 _a9780749457167
999 _c115221
_d115221