000 00493nam a22001697a 4500
005 20151215130334.0
008 101118t xxu||||| |||| 00| 0 eng d
082 _a658.827
_bKAP
100 _aKapferer, Jean-Noel
_93212
245 _aNew strategic brand management
_bcreating and sustaining brand enquity long term/4e
250 _a4th ed.
300 _axv, 560p.
653 _aBrand system
_aManagement
942 _cBK
260 _aLondon
_bKogan Page
_c2009
020 _a9788175544406
999 _c115225
_d115225