| 000 | 00482nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20151215130336.0 | ||
| 008 | 101202t xxu||||| |||| 00| 0 eng d | ||
| 082 |
_a658.83 _bMCD |
||
| 100 |
_aMcDonald, Malcolm _91226 |
||
| 245 |
_aMarketing accountablity _bhow to measure marketing effectiveness |
||
| 300 | _aviii, 293p. | ||
| 653 | _aMarketing-management | ||
| 700 |
_aPeter Mouncey _920573 |
||
| 942 | _cBK | ||
| 260 |
_aLondon _bKogan Page _c2009 |
||
| 020 | _a9780749453862 | ||
| 999 |
_c115257 _d115257 |
||