000 00380nam a22001337a 4500
005 20151215130412.0
008 120608t xxu||||| |||| 00| 0 eng d
082 _a658.800 5
_bJOM
100 _aKohli, Ajay K.
_eed.
_922958
245 _aJournal of Marketing
_b73(4-6)
260 _aChicago
_bAmerican Marketing Association
_c2009
500 _aBound Volume 73(4-6)
942 _cBV
999 _c116241
_d116241