000 00490nam a22001577a 4500
005 20151215130415.0
008 120626t xxu||||| |||| 00| 0 eng d
020 _a9788120339835
082 _a658.834 5
_bBIS
100 _aBiswas, Supriya
_923030
245 _aRelationship marketing
_bconcepts, theories and cases
260 _aNew Delhi
_bPHI learning
_c2011
300 _axvii, 406p
653 _aMarketing
_aCustomer relationship management
_aCross selling
_aUp selling
942 _cBB
999 _c116320
_d116320