| 000 | 00508cam a22001694a 4500 | ||
|---|---|---|---|
| 005 | 20151215130432.0 | ||
| 008 | 040211s2004 maua b 001 0 eng | ||
| 082 | 0 | 0 |
_a658.827 _bHOL |
| 100 | 1 |
_aHolt, Douglas B. _923420 |
|
| 245 | 1 | 0 |
_aHow brands become icons _bthe principles of cultural branding |
| 300 |
_axiii, 265 p _bill. ; _c25 cm. |
||
| 653 | _aBrand name products | ||
| 653 | _aBranding- (Marketing) | ||
| 942 | _cBK | ||
| 260 |
_aBoston _bHarvard Business School _c2004 |
||
| 020 | _a1578517745 | ||
| 999 |
_c116676 _d116676 |
||