| 000 | 00635nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20151026130226.0 | ||
| 008 | 090919t xxu||||| |||| 00| 0 eng d | ||
| 080 |
_a658.8:681.3.064 _bOZI |
||
| 100 |
_aOzimek, John _94930 |
||
| 245 | _aTargeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing | ||
| 300 | _axiv, 268p. | ||
| 490 | _a( McGraw- Hill marketing for professionals series ) | ||
| 653 |
_aData base marketing _aMarketing management |
||
| 942 | _cBK | ||
| 260 |
_aLondon _bMcGraw-Hill _c1993 _94931 |
||
| 500 | _aBibliog on p. 262-263 | ||
| 020 | _a0-07-707766-0 | ||
| 999 |
_c2262 _d2262 |
||