000 00463nam a22001697a 4500
005 20220518144727.0
008 090810t xxu||||| |||| 00| 0 eng d
082 _a658.8
_bBOY
100 _aBoyd,Harper
_9332
245 _aMarketing management
_ba strategic approach with a global orientation
250 _a3
300 _axxii,547p.
653 _amarketing
_amanagement
942 _cREF
260 _aNew York
_bIrwin / MacGraw Hill
_c1998
020 _a0071154299
999 _c226482
_d226482