000 00474nam a22001577a 4500
005 20151026130228.0
008 090922t xxu||||| |||| 00| 0 eng d
080 _a658.8
_bRAP
100 _aRapp, Stan
_95041
245 _aMaxi marketing :
_bthe new direction in advertising, promotion, and marketing strategy
300 _ax, 278p.
700 _aCollings, Thomas L.
_95043
942 _cBK
260 _aNew York
_bMcGraw-Hill
_c1987
_95042
500 _aBibliog on p. 269-274
999 _c2317
_d2317