000 00427nam a22001457a 4500
005 20151026130229.0
008 090922t xxu||||| |||| 00| 0 eng d
080 _a658.8
_bJEF
100 _aJefkins, Frank
_95116
245 _aMarketing and PR media planning
300 _aviii, 272p.
490 _a( Essentials of marketing, ed by D W Smallbone and Bernard, Taylor )
942 _cBK
260 _aOxford
_bPergamon
_c1974
_95117
999 _c2348
_d2348