000 00388nam a22001457a 4500
005 20151026130230.0
008 090923t xxu||||| |||| 00| 0 eng d
080 _a658.8
_bCHR
100 _aChristopher, Martin
_95208
245 _aMarketing below-the-line
300 _a158p.
490 _a( Studies in management )
942 _cBK
260 _aLondon
_bGeorge Allen & Unwin
_c1972
_95210
999 _c2381
_d2381