000 00666nam a2200193 4500
999 _c300700
_d300700
005 20220519132806.0
008 200701b xxu||||| |||| 00| 0 eng d
020 _a9788176499996
041 _aeng
082 _a347.772
_bFRA
100 _aFranklin, Talcott J
_94412
245 _aProtecting the brand
_b:a concise guide to promoting, maintaining, and protecting a company's most valuable asset
260 _aN.delhi
_bViva Books
_c2005
300 _a137p.
650 _aBrand name products -- Management.
_94413
650 _aBrand name products -- Valuation -- Management
_94414
650 _aIntangible property -- Valuation -- Management
_94415
942 _cBK