000 00555nam a22001577a 4500
005 20151026130317.0
008 091016t xxu||||| |||| 00| 0 eng d
080 _a658.8(73)
_bNUN
100 _aNunes, Paul
_96976
245 _aMass affluence:
_bseven new rules of marketing to today's consumer
260 _aBoston
_bHarvard Business School Press
_c2004
_96977
300 _axviii, 269p.
653 _aMarketing-United States
_aMarketing
_aConsumer behaviour-United States
_aAffluent consumer-United States
700 _aBrian Johnson
_96978
942 _cBK
999 _c3011
_d3011