000 | 00555nam a22001577a 4500 | ||
---|---|---|---|
005 | 20151026130317.0 | ||
008 | 091016t xxu||||| |||| 00| 0 eng d | ||
080 |
_a658.8(73) _bNUN |
||
100 |
_aNunes, Paul _96976 |
||
245 |
_aMass affluence: _bseven new rules of marketing to today's consumer |
||
260 |
_aBoston _bHarvard Business School Press _c2004 _96977 |
||
300 | _axviii, 269p. | ||
653 |
_aMarketing-United States _aMarketing _aConsumer behaviour-United States _aAffluent consumer-United States |
||
700 |
_aBrian Johnson _96978 |
||
942 | _cBK | ||
999 |
_c3011 _d3011 |