000 00512nam a2200181 a 4500
005 20220519134156.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.827
_bUPS
100 _aUpshaw, Lynn B.
_91717
245 _aBuilding brand identity
_ba strategy for success in a hostile marketplace
300 _axiv, 354p.
653 _aBrand identity
_aBrand and trade marks
942 _cBK
260 _aNewYork
_bJohn wiley & sons
_c1995
500 _aX:513 N5
020 _a047104220x
003 ViArRB
999 _c302891
_d302891