000 00492nam a2200169 a 4500
005 20220519134422.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.827
_bMOS
100 _aMoser, Mike
_91456
245 _aUnited we brand
_bhow to create a cohesive brand that is seen, heard and remembered
300 _a163p.
_cBook
653 _aBrand
942 _cBK
260 _aBoston
_bHarvard Business School Press
_c2003
500 _aSchool of Management Studies
003 ViArRB
999 _c303636
_d303636