000 00576nam a2200181 a 4500
005 20220519140418.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.812
_bGUM
100 _aGummesson, Evert
_97198
245 _aTotal relationship marketing
300 _axiii, 281p.
_cBook
653 _aMarketing
_aMarketing management
_aDistribution- Economics
_aMerchandising
_aDirect selling
_aFarm- produce
_aRelationship marketing
942 _cBK
260 _aOxford
_bButterworth Heinemann
_c1999
500 _aIncludes index
020 _a075064463X
003 ViArRB
999 _c309753
_d309753