000 00473nam a22001457a 4500
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100 _aAveen, Babu K.V.
_913080
245 _aA study on the measurement of effectiveness of advertisement of muthoot gold by stark communication
260 _aCochin
_bSchool of management studies, CUSAT
_c2009
300 _a62p.
500 _aStark communications
700 _aManoj, Edward
_913023
942 _cPR
999 _c315757
_d315757