000 00345nam a22001217a 4500
005 20220519142344.0
008 091217t xxu||||| |||| 00| 0 eng d
082 _a658.830 5
_bJMR
100 _aFerber, Robert
_eEditor
_921331
245 _aThe journal of marketing research
260 _bAmerican marketing association
_c1966
_aChicago
942 _cBV
999 _c315949
_d315949