000 00390nam a22001457a 4500
005 20220519142646.0
008 091223t xxu||||| |||| 00| 0 eng d
082 _a658.8
_bZOB
100 _aMartin, Zober
_913982
245 _aMarketing management
300 _aviii, 483p.
653 _aMarketing theory
_aProduct management
942 _cBK
260 _aNew York
_bJohn Wiley & sons
_c1964
999 _c316938
_d316938