000 00310nam a22001217a 4500
005 20220519142855.0
008 091230t xxu||||| |||| 00| 0 eng d
082 _a658.800 5
_bJOM
100 _aKinnear, THomas C.
_eeditor
_921323
245 _aJournal of marketing
942 _cBV
260 _bAMA
_c1992
_aIllinois
999 _c317640
_d317640