000 | 00479nam a22001817a 4500 | ||
---|---|---|---|
005 | 20220519142951.0 | ||
008 | 091231t xxu||||| |||| 00| 0 eng d | ||
082 |
_a658.802 _bCRA |
||
100 |
_aCravens, David W. _9589 |
||
245 | _aStrategic marketing | ||
250 | _a4th ed. | ||
300 | _axxxi, 811p. | ||
490 | _aThe Irwin series in marketing | ||
653 |
_aMarketing _aDecision making |
||
942 | _cBB | ||
260 |
_aAustralia _bIrwin publication _c1994 |
||
020 | _a0256122121 | ||
999 |
_c317939 _d317939 |