000 00559nam a22001697a 4500
005 20220519144936.0
008 100311t xxu||||| |||| 00| 0 eng d
020 _a8123702568
082 _a658.83
_bMAL
100 _aMalhotra, Naresh K
_91090
245 _aMarketing Research/4e
_ban applied orientations
250 _a4th ed.
260 _bPearson education
_c2004
_aNew Delhi
300 _axviii,713p.
653 _aIntroduction and early phases of marketing research
_aResearch design formulations
_aData collection , analysis and reporting
942 _cBB
999 _c323377
_d323377