000			00571nam a22001697a 4500
005			20220519145055.0
008			100322t xxu||||| |||| 00| 0 eng d
020			_a9788176491327
082			_a658.826 _bJEA
100			_aJean, Kapferer, Noel
245			_aStrategic brand Management/2e _bcreating and sustaining brand equity longterm
250			_a2nd ed.
260			_aNew elhi _bKogan page _c2003
300			_a443p.
653			_aBrand equity in question _aThe new rules of brand management _aBrand identity _aBrand extension _aMulti - Brand portfolios
942			_cBB
999			_c323793 _d323793