000			00606nam a22001697a 4500
005			20220519145135.0
008			100324t xxu||||| |||| 00| 0 eng d
020			_a9788120323094
082			_a658.827 _bKEL
100			_aKeller Kevin Lane _91038
245			_aBuilding measuring and managing brand equity/2e
250			_a2nd ed.
260			_aDelhi _bPHI _c2003
300			_axiii,788p.
653			_aOpening perspective _aGrowing and sustaining brand equity _aMeasuring and interpreting brand performance _aPlanning and implementing brand marketing programs _aBrand positioning and values
942			_cBB
999			_c323971 _d323971