000 00509nam a22001577a 4500
005 20220519145224.0
008 100329t xxu||||| |||| 00| 0 eng d
020 _a9798131700975
082 _a659.1
_bKUM
100 _aKumar, Ramesh S
_917799
245 _aMarketing and branding
_bthe Indian Scenario
260 _bPearson
_c2007
_aIndia
300 _axiv,482p.
653 _aApplication of product and brand related strategies
_aDimensions of distribution and retailing
_aDimensions of pricing
942 _cBB
999 _c324224
_d324224