| 000 | 00530nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20220519145240.0 | ||
| 008 | 100330t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789812436986 | ||
| 082 |
_a659.111 _bCOO |
||
| 100 |
_aCooper, Alan _917849 |
||
| 245 | _aHow to plan advertising /2e | ||
| 250 | _a2nd ed. | ||
| 260 |
_bThomson _c2004 _aSingapore |
||
| 300 | _axvii,201p. | ||
| 653 |
_aPlanning context _aRole for advertising _aDeveloping advertising strategy _aCreative briefs and briefing _aCampaign evaluation |
||
| 942 | _cBB | ||
| 999 |
_c324309 _d324309 |
||