000 | 00590nam a22001697a 4500 | ||
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005 | 20220519145400.0 | ||
008 | 100408t xxu||||| |||| 00| 0 eng d | ||
020 | _a9788131213384 | ||
082 |
_a658.827 _bCHE |
||
100 |
_aChernatony, Leslie de _918167 |
||
245 |
_aFrom brand vision to brand evaluation/2e _bthe strategic process of growing and strengthening brands |
||
250 | _a2nd ed. | ||
260 |
_bButterworth _c2006 _aUSA |
||
300 | _axviii,318p. | ||
653 |
_aPlanning for integrated brands _aEmploying the brand -building process _aChanged notion of brand management |
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942 | _cBB | ||
999 |
_c324713 _d324713 |