000 00590nam a22001697a 4500
005 20220519145400.0
008 100408t xxu||||| |||| 00| 0 eng d
020 _a9788131213384
082 _a658.827
_bCHE
100 _aChernatony, Leslie de
_918167
245 _aFrom brand vision to brand evaluation/2e
_bthe strategic process of growing and strengthening brands
250 _a2nd ed.
260 _bButterworth
_c2006
_aUSA
300 _axviii,318p.
653 _aPlanning for integrated brands
_aEmploying the brand -building process
_aChanged notion of brand management
942 _cBB
999 _c324713
_d324713