000 00526nam a22001697a 4500
005 20220519150327.0
008 120625t xxu||||| |||| 00| 0 eng d
020 _a9780749461935
082 _a658.84
_bSMI
100 _aSmith,Paul Russell
_eauthor
_923022
245 _aMarketing communication/5e
_bintegrating offline and online with social media
250 _a5th edition
260 _aLondon
_bKogan pages
_c2011
300 _axviii,483p
653 _aMarketing Channels
_aIntegrated Marketing
_aSocial Media
942 _cBB
999 _c327676
_d327676